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Colgate Visible White
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By Staff Writer - Teeth Whitening CheaperWhiteTeeth News

Here's a great idea from Colgate. Go online to their site, colgate.com click on the oral care, visible white links and take a quick, easy to follow whitening evaluation ( it's the box on the lower right hand side).

Why? Instead of hype you get an idea of how white your teeth can get and what Colgate products will do it for you. Honest. Straightforward. No other web site does this.

The graphics are cool, but the information is valuable. They evaluate how your age, gender, if you smoke or not, and how much/how often you regularly consume foods and drinks that can potentially stain your teeth- like coffee, iced tea, berries, wine. They also ask if your teeth are sensitive to hot or cold.

Next, they show you visually what your teeth shade is (which you can adjust up and down) and what it can be. Last, they match you with the products that are best for you. That way you know what to buy and don't waste your money or your time. Thank you Colgate.

Now, about their products. You know where to find them. At the dentist's office or in the oral care aisle at your favorite store. Simple enough.

But why choose Colgate Visible White products over the others on the shelves? Good question.

The Colgate Visible White Toothpaste will do the things you expect a whitening toothpaste to do -

  • Remove the stains on the surface of the enamel
  • Prevent new stains from taking hold
  •  

Plus -

  • Fights cavities
  • Fights the build-up of tartar
  •  

Colgate has patented a formula with White-Protect crystals. These are microscopic particles that gently scrub your teeth without scratching the enamel. You wouldn't want that. Scratched enamel is permanent and stains can seep in and take a stronghold in cracks.

Because it is available over the counter, you can always find it. They do recommend you use it twice a day everyday, which is probably what your dentist recommends as well.

The folks at Colgate are above board. They admit whitening toothpastes only remove the surface stains. For the deep set-in stains from years of coffee drinking, smoking etc. you should check into a professional teeth cleaning. Don't worry - they have a link for that as well.

If your dentist feels your teeth are healthy enough for whitening and you understand that crowns and veneers will not whiten like normal teeth, then you may be pleased with this - Colgate has a take home kit in a convenient red zippered pouch.

Visible White Take-Home Kit is available only from your dentist. It is a pre-measured gel in either 5%, 7% or 9% hydrogen peroxide formulas. They come in either melon or mint flavored gels. In the take home kit you get four syringes and a mouth tray in the storage kit along with easy to follow instructions.

If necessary, there are touch up kits in the same strengths and flavors. And for really badly stained teeth, or for teeth and gums that need close supervision, there is also the Visible White Chair-side Kit.

Colgate believes in partnering with your oral care professional because they know your teeth. A website does not. And to be honest, you might not either. Why spend your money on something you are not sure is going to work? The other whitening trays may not have the strength of bleaching agent you need, or worse, too much. That can lead to tooth sensitivity and gum irritation.

Sure, Colgate could sell a lot of over the counter products instead of making them available only though your dentist. But this company prefers to so it the right way. Teeth whitening is best left in the hands of the professionals who can visually examine your teeth and gums and make a decision based on their years of education in dentistry. And obviously, dentists agree, because they keep stocking Colgate Visible White in their offices.


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